Stories That Matter
SmartStories, stories that matter, meet your prospects and customers where they are and take them where you want them to go. It’s not as easy as it sounds. Your prospects and customers are everywhere – mentally, physically and emotionally.
We streamline the storytelling process from design to deployment to provide you efficiencies for story orchestration at high value moments across your customer experience. Our proven approach assesses your needs, creates a plan and develops unique stories that matter most to your customers and business.
Whether adapted, curated or produced content, a SmartStory is never a generic product message – it’s a unique story that solves a very specific need for a specific customer tied to a strategic business outcome.
Engagement That Converts
Engagement is not an event, it’s a way of life. And the life of a customer is complex and always changing. Conversion isn’t a sale, it’s about influencing beliefs. To influence beliefs, we must understand what customers believe and care about in the moment and co-create a relationship over time that builds trust. It doesn’t happen overnight.
Your brand can capitalize on the natural alignment to lead consumers through the rest of the buying cycle more quickly and cost effectively than if you were to serve a social ad or funnel them into drip campaigns later.
Technology That Delivers
There’s no shortage of do-it-yourself tools and disparate solutions on the market, but there are few total managed solution partners that can reduce the high cost of content creation / story orchestration and custom IT work that delivers valuable customer engagement results in a holistic approach.
By gathering and interpreting data from multiple sources, SmartStories become more personalized and dynamic.
Orchestrate the packaging of personalized content and offers based on data & rules, which simplifies how you speak with each customer segment differently.
Push Stories that Matter to any customer mobile device at the moment of their greatest need. With SmartStory, there is no need to download special applications.
Use analytics to track how individual consumers are responding to content and map against KPIs. With SEP, watch how your content converts to a clear ROI.
- Multi-Channel Content Delivery
- Data Management
- Content Management
- User and List Management
- Consent Management
- Custom Meta Data
- Drip Campaigns
- Broadcast Messaging
- Digital Incentives
- Custom CTAs
- Over 70+ Individual Behavior Analytics
Our fully managed service offering includes guiding you through our unique process of creating stories that matter to your customers, designing an engagement model that delivers results and changes behavior, on our proprietary technology platform that is highly scalable and flexible to meet your demands.
Conduct a preliminary needs assessment. Let’s see if we can help.